Our story
We're CHiATO.
Trendy kitchen appliances made for everyday use and a little playful experimentation. Game on.
Why "game"?
CHiATO is a brand that covers the kitchen category, offering trendy appliances designed for everyday use and playful experimentation. Our slogan, "Game on!", invites you to experiment in the kitchen at a great price.
Because the products themselves are fun and interesting, with innovative features that make using them feel like a game. The packaging is playful too, reflecting the same spirit.
Because the products themselves are fun and interesting, with innovative features that make using them feel like a game. The packaging is playful too, reflecting the same spirit.
12k+
happy kitchens
4.9★
average rating
30s
to great foam
What we're about
Three things we never compromise on.
Trusted partnerships
We handpick our manufacturers and maintain close cooperation to ensure consistent quality.
Careful testing
We personally test each product — material quality, every function — to guarantee lasting performance.
Guaranteed confidence
Every CHiATO item is backed by our quality guarantee — if something goes wrong, we replace it, no hesitation.
Built on 15 years of experience.
CHiATO comes from Coffee Friend — with over 15 years of experience, we created CHiATO to reflect our passion for products that truly serve people's everyday lives. Each item is designed with functionality, reliability and style in mind, and we're hands-on at every step, from choosing materials to final testing.
CHiATO products are made to last and perform, not just to compete on price. With over 15 years in the market, we're not a one-day company — our expertise ensures a deep understanding of customer needs and long-term product reliability.
CHiATO products are made to last and perform, not just to compete on price. With over 15 years in the market, we're not a one-day company — our expertise ensures a deep understanding of customer needs and long-term product reliability.
Designed for longevity, not just to compete on price.
Hands-on at every step, from materials to final testing.
If something goes wrong, we replace it — without hesitation.